Kings Place
The cultural pulse of Kings Cross

Kings Place is a multi-arts venue, presenting an adventurous and critically-acclaimed programme. It’s located in one of the most diverse and recently transformed districts in London. With more on offer for local audiences and consumers, the Board and management team of Kings Place were concerned that they could end up on the periphery of a thriving nexus. The brief was to bring strategic direction and visibility to their brand in order to engage more audiences for its programme, assert its place in the regeneration of Kings Cross and develop more engagement with local communities and businesses.

Working with the Kings Place we developed an ambitious new vision and brought clarity to the organisation’s positioning as the cultural pulse of Kings Cross. The brand strategy was closely linked to the creation of new audience development strategy developed by Sarah Chambers which and informed a new award-winning visual identity developed by Studio Sutherl& which is rooted in the concept of pulse of sound waves, manifesting the new purpose, the wave-shaped building and aural peformances.

The rebrand process has repositioned Kings Place as a more audience focused, purpose-led, locally aware organisation. It has delivered a confident, vivid creative identity and a rationalised brand architecture model. Visitor figures, engagement levels and digital footfall have increased.

“Jo has given Kings Place, for the first time, a robust understanding of its strategic positioning. This will have profound benefits to our company culture and how we build our reputation, for many years to come.”

Robert Read
Managing Director
Kings Place