Natural History Museum of Denmark
Positive change for life on earth
It’s a both an exciting and challenging time for the natural history museum. In a world where there is an urgent need to communicate and tackle climate change and challenge fake news with empirical, scientific fact, the role of the natural history museum is more vital than ever.
Under the new Directorship of Professor Peter Kjærgaard, the Natural History Museum of Denmark wanted to reassert its purpose to share its world-class collections and scientific research with more audiences and partners. Working with all departments of this leading university museum, together we developed a compelling new vision to reconnect people with nature. The museum is in the process of renewing itself for the future with the breaking ground of a landmark new building imminent.
“Jo has been a true professional in helping the Museum develop a new brand strategy. She has a genuine understanding of what it takes to bring everyone on board. Her positive and thorough approach has been highly valued.”
Rikke Sanderhoff Mørch
Director of Communications
Natural History Museum of Denmark, Copenhagen