Roundhouse
We create to transform

The Roundhouse is a notorious performing arts venue in North London. Ahead of its 50th anniversary, it was time to take stock and think about the story it wanted to tell the world. After talking to their team and many people externally - the future positioning came down to answering a fundamental question. Is this a commercial venue supporting a charity working with young people, or is this a charity enabling the next generation of young creatives - funded by a commercial venue?

The answer from the Roundhouse was overwhelming - we create to transform - young lives, creative potential, audiences, art forms and communities. The new positioning strategy was expressed in a new visual identity designed by Magpie Studio. The Roundhouse now has a powerful story to tell and has proudly placed its work with young creatives at the heart of its brand and future direction.

“There isn’t a day when we don’t talk about the work you did here. It has had a profound impact which is leading to better thinking, a stronger brand and a strategic business plan.”

Marcus Davey
Chief Executive and Artistic Director
Roundhouse