SERPENTINE GALLERIES
The urgency of art, architecture and ideas

2020 is a landmark year for the Serpentine Galleries as they celebrate their 50th anniversary. It presented a unique opportunity for the Galleries to further raise their profile, broaden their audiences and deepen relationships with current visitors. As part of this process Winster Marsh was approached to to revise the organisation’s brand strategy to help redefine and articulate what makes the Serpentine special and ensure it captured what is most powerful about they do.

The new brand strategy was developed with the management team and celebrates the work of the Galleries to address the most urgent issues of the day and to create a meeting place for artists and audiences where new viewpoints can connect and grow.

The Serpentine is reasserting its role as a free, public art institution for the 21st century, a breathing, thinking space in a vibrant park in a global city and a steward of original ideas offering a physical and digital landscape for experimentation in a changing world.

“Jo is adept in bringing multiple voices together to find common ground and to identify the real beating heart of an organisation.”

Claire Eva
Director of 2020 Campaign
Serpentine Galleries